The Trumps are diving into the world of cryptocurrency with a splash. Just days before Donald Trump’s inauguration, the incoming first couple has launched their own meme coins—$TRUMP and $MELANIA. These digital tokens, inspired by internet culture, are already making waves in the crypto market. Melania Trump kicked things off with a social media announcement on Sunday, introducing her coin, $MELANIA. “The Official Melania Meme is live! You can buy $MELANIA now,” she posted on X, linking to the coin’s website. Her husband, Donald Trump, had already unveiled his $TRUMP coin two days earlier, urging supporters to “celebrate everything we stand for: WINNING!” Meme coins, known for their wild price swings, are often tied to trends rather than real-world value. Both $TRUMP and $MELANIA are trading on the Solana blockchain. Over the weekend, $TRUMP surged to over $70 before dropping to $40 after Melania’s announcement. By Monday, it had bounced back to around $60, while $MELANIA was trading at just over $12. Interestingly, this marks a shift for Donald Trump, who once dismissed Bitcoin as “based on thin air.” Since then, he’s warmed up to the crypto world, even speaking at a major crypto convention in July 2024. His administration has also appointed several crypto advocates, including Howard Lutnick, who now heads the US Commerce Department. The $TRUMP coin has a market cap capped at $13 billion, with plans to release 1 billion coins over the next three years. Both coins come with disclaimers, clarifying they’re meant to support their respective brands, not serve as investments. Despite this, 80% of $TRUMP’s supply is held by Trump-affiliated entities, with a three-year lock on selling. Whether these coins are a playful nod to their supporters or a strategic move, one thing’s clear: the Trumps are making headlines in the crypto world. As their websites declare, these tokens are “a piece of history” celebrating their values. Love it or hate it, the meme coin craze just got a presidential twist.