In a move that’s shaking up the tech world, President Trump has signed an executive order aimed at boosting the cryptocurrency industry. The order, announced Thursday, calls for a new plan to regulate digital assets and even hints at creating a national cryptocurrency stockpile.

This marks a big shift from the Biden administration’s approach, which often scrutinized the crypto space. The Trump administration’s order emphasizes the importance of digital assets in driving innovation and economic growth. It also promises “fair and open access to banking services” for crypto companies, addressing long-standing complaints about banks refusing to work with them.

But here’s the twist: Trump has a personal stake in the crypto boom. Last year, he and his sons launched a crypto company called World Liberty Financial, which is selling a new digital currency, WLFI. More recently, Trump and his wife, Melania, started selling memecoins—a type of cryptocurrency inspired by internet jokes or celebrity mascots.

Ethics experts are raising eyebrows, pointing out that Trump’s efforts to shape crypto regulations could directly benefit his own ventures. Critics argue this creates a potential conflict of interest, especially as he’s vowed to roll back the Biden administration’s crackdown on crypto companies.

The executive order is light on specifics but sets the stage for a working group to develop regulatory and legislative proposals. Whether this move will truly benefit the industry or just Trump’s own interests remains to be seen. One thing’s for sure: the crypto world is watching closely.