Ever notice how some jokes take forever to land? Well, that’s exactly what comedians like Ronny Chieng and Gary Gulman are playing with these days. Instead of rushing to the punchline, they’re stretching out the setup, making it the star of the show. And when it works? It’s pure comedy gold.

Take Gary Gulman’s recent performance, “Grandiloquent.” He’s not just telling jokes; he’s crafting stories that build slowly, keeping you on the edge of your seat until the big reveal. It’s like a magic trick with words—you don’t see the laugh coming until it’s right in front of you.

Then there’s Ronny Chieng’s Netflix special, “Love to Hate It.” Midway through, he tackles America’s MAGA movement, starting with a surprisingly serious setup about the country’s problems. He lists issues like health care and wealth inequality, and just when you think he’s about to drop a punchline, he goes deeper. Suddenly, he’s riffing on tax policy and trade deals, speeding up his delivery until it’s both hilariously absurd and oddly insightful. It’s comedy that makes you think—and laugh—at the same time.

This isn’t new, though. The classic “Aristocrats” joke is famous for its drawn-out setup, which can go on for minutes before the punchline hits. But today’s comics are taking it a step further, using long setups to explore everything from politics to pop culture in ways that feel fresh and inventive.

So, next time you’re watching a stand-up special and the joke seems to be taking its sweet time, stay patient. The payoff might just be worth the wait.