Instagram Threads is stepping up its game with some handy new features for creators and brands. While Meta is busy offering cash bonuses to lure TikTok creators to Instagram and Facebook, Threads is making life easier for users who need professional tools to manage their accounts.

On Thursday, Instagram’s head Adam Mosseri shared the news about a few updates coming to Threads. One of the biggest additions is a post scheduler, which lets users plan and time their posts in advance. Plus, the Insights dashboard is getting an upgrade, allowing users to dive deeper into metrics like views, follower growth, and engagement trends over time.

But that’s not all. Threads is also introducing a creative “markup” feature. This lets users add their own flair to posts they reshare. While Mosseri didn’t go into detail, tech enthusiasts have already spotted how it works. A new squiggle icon will appear next to options like adding photos or GIFs. Clicking it opens a menu with tools like a highlighter pen or arrow, letting users draw directly on posts.

This might seem like a quirky addition, especially since Threads users often share screenshots or links. But it does give Threads a unique edge compared to rivals like X, Bluesky, and Mastodon. Whether it’s a hit or not, it’s clear Threads is trying to stand out in the crowded social media space.

What do you think of these updates? Will they make Threads your go-to app for sharing content? Let us know!