A fresh app called Tana is making waves in the productivity space, and it’s already got a massive waitlist of eager users. Backed by $25 million in funding, this AI-powered tool aims to simplify work for individuals and teams by organizing tasks and even handling some of the heavy lifting.
At its core, Tana combines note-taking, list-building, and app integration into one sleek package. It can listen in on your Zoom calls or voice memos, transcribe them, and turn them into actionable tasks. From there, it can update spreadsheets, create web pages, or tweak your to-do lists, depending on how you’ve set it up.
One standout feature is the “Supertag,” which uses object-oriented programming principles to transform messy, unstructured info into organized data in seconds. The app is designed to improve over time as it processes more data and evolves with updates.
Tana’s team, led by CEO Tarjei Vassbotn, believes the app can revolutionize how we handle work. “We’re building a knowledge graph,” Vassbotn explains. “Everything you do—whether it’s a meeting, a note, or a voice memo—gets automatically organized and connected so our AI can work its magic.”
The startup’s momentum is undeniable. After launching a closed beta nine months ago, Tana has already attracted 30,000 testers and boasts a 24,000-member Slack community. Now, it’s opening up to its waitlist of 160,000 users, with a focus on enterprise clients.
Behind the scenes, Tana has strong roots and connections. Founded in Palo Alto with a development office in Norway, its co-founders include ex-Googlers Tarjei Vassbotn and Grim Iversen, who previously worked on Google Wave. Alongside COO Olav Kriken, the team has secured funding from top investors like Tola Capital, Lightspeed Venture Partners, and Northzone.
With AI at its core, Tana is tackling a long-standing challenge: making work more efficient. Whether it can outpace competitors like Notion remains to be seen, but for now, it’s off to a promising start. As investor Sheila Gulati puts it, “This is a miraculous experience. Their vision of productivity is completely different.”