MoviePass, the once-popular "Netflix for movie theaters," is now flirting with the idea of diving into the crypto world. After its dramatic collapse a few years ago, the company relaunched in 2023 with a more cautious approach. But it seems they’re not stopping there—recently, they sent out a survey asking users about their thoughts on blockchain and web3.

The email pitched the idea of blending AI and blockchain tech into their business model, asking questions like whether users own NFTs, have digital wallets, or believe blockchain has potential. It’s a bold move, but not entirely unexpected. When MoviePass made its comeback, it secured funding from Animoca Brands, a major player in the blockchain space, and even partnered with the Sui blockchain to let users pay with cryptocurrency.

The company’s co-founder, Stacy Spikes, hinted last year that they’re looking to make moviegoing more accessible and engaging through web3. Think rewards for watching movies or even letting fans invest in films they love. But here’s the thing—it’s not clear if customers actually want this. Remember Patreon? They asked users about crypto, and the response was a resounding “no.”

Interestingly, MoviePass has already turned a profit in its latest iteration. The new system uses credits instead of unlimited movies, with costs varying based on factors like time of day and screening format. It’s less flashy than the original $10-for-all-you-can-watch deal, but it’s working.

Still, adding blockchain into the mix feels like a gamble. Will it attract new users or push existing ones away? Only time will tell, but one thing’s for sure—MoviePass isn’t afraid to take risks. Whether this one pays off remains to be seen.