Microsoft isn’t slowing down when it comes to artificial intelligence. The tech giant just reported a 10% jump in profits, with revenue hitting $69.6 billion—a solid 12% increase from last year. But while the numbers look great, some investors are starting to sweat over the company’s massive spending on A.I.

In the last quarter alone, Microsoft poured $22.6 billion into building data centers to support cloud computing and artificial intelligence. That’s nearly double what it spent a year ago. The company has plans to drop a whopping $80 billion on data centers this fiscal year, which wraps up in June. Why the rush? Microsoft says it’s struggling to keep up with the skyrocketing demand for its A.I. and cloud services.

Despite the hefty spending, Microsoft’s financials are still going strong. The company’s latest results beat both Wall Street’s expectations and its own forecasts. “We’re expanding our opportunities and winning new customers,” said Microsoft’s CEO, Satya Nadella, in a statement.

But not everyone’s convinced that the A.I. spending spree is the best move. Just this week, a Chinese start-up called DeepSeek made waves by unveiling an advanced A.I. system they claim was built for a fraction of the cost and energy that big tech companies like Microsoft are shelling out.

So, while Microsoft’s profits are growing, the pressure to prove that its A.I. investments will pay off is ramping up. Investors will be watching closely to see if this bet on the future of technology delivers.