Video is everywhere these days—on TikTok, Instagram, YouTube, you name it. But now, LinkedIn is stepping up its game to make video a bigger part of its platform.

The Microsoft-owned professional network just shared some eye-catching numbers: video uploads have shot up by 36% compared to last year, and video creation on the platform itself has doubled. To keep up with the trend, LinkedIn is rolling out new tools to make video more engaging, including a full-screen vertical video feature for all users, not just mobile ones.

This move comes hot on the heels of LinkedIn’s recent earnings report, which showed a 9% revenue growth last year, with premium subscriptions hitting $2 billion. With over 1 billion users, LinkedIn is clearly looking to capitalize on video’s popularity to boost ad revenue and paid features.

The new vertical video feed for desktop is a natural next step, given its success on mobile. Users can now swipe or click through a feed of videos, similar to what you see on TikTok or Instagram. While it’s not yet a full-screen video player like those platforms, LinkedIn has hinted that such a feature is still in testing.

Other updates include a profile preview option that lets viewers check out a creator’s profile without leaving the video, and a more prominent follow button. LinkedIn is also experimenting with video carousels in search results, blending video content with traditional links.

For creators, LinkedIn is introducing basic analytics, like average watch times, with hints of more detailed tools on the horizon. It’s clear the platform is betting big on video to keep users hooked and advertisers happy.

As LinkedIn continues to evolve, it’s worth watching how these changes shape the way professionals connect and share content in the digital age. Video is clearly here to stay—and LinkedIn is all in.