If you thought the 2000s hipster look was gone for good, think again. Junya Watanabe just brought it roaring back at Paris Fashion Week on Monday. The Japanese designer, known for his unique take on menswear, teamed up with outdoor brand Filson to serve up a nostalgia-packed collection that felt like a trip straight to 2009 Williamsburg.

Picture this: plaid jackets, buffalo checks, hefty hiking boots, and, of course, those unmistakable mountain man beards. Yep, the lumberjack aesthetic is back, and Watanabe is leading the charge. Models strutted down the runway in rugged Filson gear, complete with tan cloth caps and dark-wash cuffed jeans — the kind of outfits that would’ve fit right into the heyday of indie rock and artisanal coffee shops.

Fashion experts couldn’t help but notice how the collection tapped into the “heritage wave” that swept through menswear in the late 2000s. Back then, urbanites went wild for outdoorsy staples like raw denim and Barbour coats. Watanabe’s show felt like a cheeky nod to that era, blending Americana vibes with his signature avant-garde twist.

Backstage, the designer explained that the heritage movement wasn’t just an American thing — it had a big impact in Japan too. But whether it’s a deliberate homage or just a timely coincidence, one thing’s clear: Watanabe’s latest collection proves that fashion trends really do come full circle.

So, dust off your plaid shirts and grab that beard oil — the lumberjack look is officially back in business.