Instagram is stepping up its game to help creators get a better handle on how their reels are doing. Following the recent TikTok ban in the U.S., the platform is offering fresh tools and metrics to give creators more control over their short videos.

One of the new features is “View Rate,” a metric that shows what percentage of viewers—both followers and non-followers—keep watching after the first three seconds. Let’s face it, those initial moments are everything when it comes to grabbing attention.

Another handy addition is “Views Over Time,” which lets creators compare how many views a reel has racked up versus their usual averages. It also breaks down whether those views are coming from followers or new viewers. Pretty useful for figuring out what’s working, right?

But Instagram isn’t stopping there. The platform is now giving creators tailored tips to help them improve their content. For example, if a reel suddenly gets 20% more views than usual, Instagram might nudge you to make more videos like that one. Talk about helpful advice!

This move comes as Instagram tries to woo TikTok creators with bonuses and promises of better support. While TikTok’s app isn’t available in U.S. app stores right now, Instagram is seizing the moment to strengthen its own platform.

Creators, now’s the time to dive into these new tools and make your reels shine!