House Democrats are doubling down on their efforts to win back working-class voters. Their leading super PAC, the House Majority PAC, just announced a whopping $50 million fund aimed at reconnecting with this key demographic ahead of the 2026 midterms.

Dubbed the “Win Them Back Fund,” the initiative marks a significant shift from their 2024 strategy, which focused heavily on battleground seats in states like California and New York. This time, the focus is broader, targeting working-class voters across the country—white, Black, Hispanic, and Asian—who moved away from the party in recent elections.

Mike Smith, president of the House Majority PAC, emphasized the importance of this move. “Crafting a credible working-class message is the best thing we can do as a party,” he said. The fund will kick off with extensive research before rolling out ad campaigns and possibly partnering with influencers to reach less engaged voters.

The goal? To rebuild trust and offer a message that resonates with the economic concerns of everyday Americans. While the 2024 strategy was about winning specific seats, this new approach is all about winning back hearts and minds.

As the countdown to the midterms begins, this $50 million investment signals a bold step in the Democratic Party’s efforts to regain its footing and secure a majority in 2026.