The Federal Communications Commission (FCC) has shelved a plan to shake up internet access in apartment buildings, and housing industry groups couldn’t be happier. FCC Chair Brendan Carr recently dumped a proposal that would have banned bulk billing deals—arrangements where property owners team up with a single internet provider to offer service to all residents. Critics argue these deals stifle competition and leave renters with fewer choices.

Groups like the National Multifamily Housing Council (NMHC) and the National Apartment Association (NAA) applauded Carr’s decision, claiming bulk billing actually helps renters by securing cheaper internet rates—sometimes up to 50% lower than standard prices. These deals also eliminate hurdles like credit checks, installation fees, and equipment rentals, making broadband more accessible for low-income households and seniors.

The FCC had previously taken steps to curb monopolistic practices, banning exclusive contracts between landlords and internet companies in 2022. However, the now-scrapped proposal aimed to go further by targeting bulk billing agreements, which critics say effectively lock out competing providers.

Major cable companies like Comcast and Charter, along with industry lobby groups, opposed the plan, arguing it would hike prices and harm consumers. Carr echoed these concerns, stating the proposal could have increased internet costs by up to 50% for apartment dwellers, particularly impacting seniors, students, and low-income families.

Carr also hinted at further moves to roll back what he called the previous administration’s “regulatory overreach,” signaling a shift in the FCC’s approach to broadband policy.

The debate over bulk billing highlights the tricky balance between fostering competition and ensuring affordable access to essential services like broadband. For now, the status quo remains—but the conversation is far from over.