Australia’s political scene is buzzing as the next election approaches, and opposition leader Peter Dutton is making headlines with a style that’s been compared to Donald Trump—but with a distinctly Australian twist.

Dutton, who leads the country’s main center-right party, has been targeting what he calls the “woke brigade.” He’s criticized businesses, from banks to pubs, for focusing on environmental and Indigenous issues, arguing they’re neglecting everyday concerns like the rising cost of living.

“He’s following Trump’s playbook, but only up to a point,” one observer noted. Unlike Trump, Dutton has to navigate an Australian electorate that’s less polarized and less receptive to extreme rhetoric. For example, while he’s defended Australia Day—a holiday some view as celebrating colonial oppression—he’s stopped short of embracing more divisive tactics.

Prime Minister Anthony Albanese, meanwhile, is facing heat over inflation and housing affordability. Dutton has accused him of being too distracted by progressive causes, like Indigenous rights, to address these pressing issues.

Recent polls show Dutton gaining ground, with Albanese’s approval rating hitting a record low. A NewsPoll survey found 57% of respondents disapproving of Albanese’s performance, signaling that Dutton’s anti-woke messaging may be resonating with some voters.

As the election—set for May 17—draws closer, all eyes are on whether Dutton’s “Trump Lite” strategy will pay off in a country with a very different political landscape.