What started as a simple beanie for chilly weather has become a full-blown fashion staple. The Arc’teryx toque, originally designed for outdoor adventures, is now making waves in the style world. Celebrities like Frank Ocean and Timothée Chalamet have been spotted rocking these snug knit hats, turning them into a must-have accessory.

It all began in 2019 when Frank Ocean paired an Arc’teryx beanie with a bold orange ski jacket and jeans at a Louis Vuitton show. This unexpected combo sparked a trend, blending technical outdoor wear with high fashion. Fast forward to today, and Timothée Chalamet has kept the trend alive, teaming his toque with a pink puffer jacket and a Chanel bag.

But it’s not just A-listers driving the craze. The toque has found a home among young, urban crowds worldwide. Think matcha-sipping, Japan-loving trendsetters in neighborhoods like NoLIta and Dimes Square. The beanie, often paired with Carhartt pants or Oakley sunglasses, has become a symbol of a growing movement.

This shift highlights how the line between luxury fashion and practical outdoor brands is fading. Labels like Patagonia, The North Face, and Salomon are now just as likely to appear on fashion runways as they are on hiking trails. And Arc’teryx is leading the charge, with its parent company, Amer Sports, reporting impressive growth in recent quarters.

So, the next time you see someone sporting an Arc’teryx toque, remember—it’s not just about staying warm. It’s a statement.