AI is reshaping the way we shop online, making experiences smoother and more personalized. From product recommendations to handling customer service, smart assistants are becoming essential for both big retailers and small businesses. Now, a Dubai-based startup is taking this innovation to the next level.

Qeen.ai has just secured $10 million in seed funding to expand its platform, which offers autonomous AI agents tailored for e-commerce businesses in the Middle East and North Africa (MENA) region. This round, led by Prosus Ventures, is one of the largest in the region’s AI sector and underscores the growing demand for AI-driven automation in online shopping.

Founded by Morteza Ibrahimi, Ahmad Khwlieh, and Dina Alsamhan—all former Google and DeepMind employees—Qeen.ai combines deep AI expertise with a focus on e-commerce. The trio’s experience with Google Ads gave them a unique perspective on how to help businesses grow without relying heavily on traditional advertising.

The startup’s platform uses proprietary AI technology to handle content creation, marketing, and sales conversations. This allows small and mid-sized merchants to compete more effectively without needing expensive agencies or deep technical knowledge. Since launching its Dynamic Content agent, Qeen.ai has served over 15 million users and helped merchants boost sales by 30%.

What sets Qeen.ai apart is its emphasis on underserved markets. While many AI startups target developed regions, Qeen is focusing on the Middle East, where e-commerce is booming. The MENA market is expected to hit $50 billion by 2025, with Saudi Arabia and the UAE leading the charge.

With its recent funding, Qeen.ai plans to scale its platform, grow its team, and attract more customers. The startup already counts major names like Dubai Store and Jumia among its clients and employs over 25 people across the UAE and Jordan.

As AI continues to transform e-commerce, Qeen.ai is well-positioned to lead the charge in the Middle East and beyond.